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Startup Strategy

MVP Planning Guide: From Idea to Launch in 8 Weeks

James G
James G

Founder

November 22, 202514 min read

What is an MVP (Really)?

The term MVP—Minimum Viable Product—is often misunderstood. It's not:

  • A crappy first version
  • A prototype with bugs
  • A feature-complete product built quickly

An MVP is the smallest thing you can build to test your core hypothesis.

The 8-Week MVP Framework

This framework has helped 50+ startups launch successfully:

Week 1-2: Validation

Before writing any code, validate your assumptions:

Customer Discovery

  • Interview 10+ potential customers
  • Ask about their problems, not your solution
  • Look for patterns in pain points

Market Validation

  • Size your total addressable market (TAM)
  • Identify 5-10 competitors
  • Find your differentiation angle

Tools like reBacklog can automate competitor analysis, saving you hours of manual research.

Week 3: Feature Scoping

Now that you understand the problem, scope your solution:

The One-Feature Rule

Your MVP should solve ONE problem really well:

Bad MVP Scope:

✗ User authentication

✗ Social features

✗ Analytics dashboard

✗ Integrations

✗ Mobile app

✗ Admin panel

= 6 months of development

Good MVP Scope:

✓ Core value proposition

✓ Basic onboarding

✓ Payment (if B2B/SaaS)

= 4-6 weeks of development

Week 4-6: Development Sprint

Time to build:

Tech Stack Decisions

For MVP speed, choose:

  • Familiar technologies over trendy ones
  • Managed services over self-hosted
  • Monolith over microservices

Week 7: Beta Testing

Before public launch:

Recruit Beta Users

  • 20-50 users is enough
  • Mix of different personas
  • Include skeptics, not just fans

Week 8: Launch

Time to go public:

Launch Checklist

  • [ ] Analytics tracking working
  • [ ] Error monitoring set up
  • [ ] Support channels ready
  • [ ] Marketing assets prepared
  • [ ] Launch posts scheduled

Where to Launch

  • Product Hunt (still works in 2025)
  • Relevant subreddits
  • Twitter/X with #buildinpublic
  • Hacker News (for technical products)
  • Industry newsletters

Common MVP Mistakes

Mistake 1: Too Many Features

Solution: Ruthlessly cut scope. If it's not core, it's post-launch.

Mistake 2: Premature Optimization

You don't need 99.9% uptime for an MVP. Focus on learning, not scaling.

Mistake 3: Ignoring Business Model

Even for MVP, know who pays you, how much, and when.

Building Your Backlog

A well-organized backlog keeps you focused. Modern tools can help generate and prioritize backlogs automatically.

Try reBacklog to see AI-assisted backlog generation in action.
This article was generated by SeoMate - AI-powered SEO content generation.

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